As of September 2013, the infomercial was running an average of 200 times per day on local and national networks. The 30-minute show was shot in one day in front of a live studio audience and cost $500,000 to produce and launch. The company's success took off after an infomercial in October 2011. For the next six years, the company struggled while selling at mall kiosks, state fairs, and trade shows.
The first My Pillow was sold in 2005 at a kiosk in Eden Prairie Center, a mall in Eden Prairie, Minnesota. At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family. To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house.
My Pillow was founded by Mike Lindell of Minnesota. My Pillow booth at the Minnesota State Fair in 2014. In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products. The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis. It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions. My Pillow has sponsored conservative political activities.
The company started with five employees in 2004 and had 1,500 employees by 2017. My Pillow has sold over 41 million pillows, due mostly to TV infomercials. From 2004 to 2009, My Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My Pillow, Inc. The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota.
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